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    16 Mar, 2025
    新用戶去哪了？「沒人玩」比熊市更可怕，加密專案下一步怎麼走？
    news

    加密貨幣市場為何沒有新使用者？現階段的加密貨幣行銷變得越來越具有挑戰性，競爭加劇、目標受眾分散、技術尚未成熟且用戶信任度受損。本文源自 Emily Lai 所著文章，由 深潮 Techflow 整理、編譯。 （前情提要：寶博士葛如鈞：台灣已Ready比特幣儲備！加密貨幣專法「不好不如不要」） （背景補充：川普上任將滿2個月，盤點美國加密貨幣監管政策都帶來什麼改變？）   加密行銷工作令人眼花撩亂：從選擇合適的管道，到訊息傳遞，再到團隊協調。你是否應該投資舉辦一場活動？是否需要啟動大使計畫？駭客馬拉松的激勵措施該如何設計？總是有事情可以做。 優秀的行銷人員會簡化流程，制定計劃，執行任務，同時幫助你節省預算。 圖：一個有效的行銷策略能幫助你釐清看似複雜的局面 然而，現階段的加密行銷變得越來越具有挑戰性。 到底發生了什麼事？ 身為創辦人、建設者和行銷人員，我們能做些什麼？ 為什麼？以下有三個原因：沒有新使用者！ ！ ！ 原因一：競爭加劇 整個加密生態系統的鏈條、基礎設施和 dApps（去中心化應用）都在飽和，每個專案都在用自己的代幣爭奪注意力。 圖：資料來源：@defillama 提供的鏈上資料，@alvaapp 提供的dApps 和代幣資料 圖：舉個例子，我的朋友@mumufengg 從未使用過鏈上產品（沒有熱錢包，也未接觸過dApps），但他的初次體驗反應了新使用者的困惑 根據 @DefiLlama 的資料，目前有超過 356 條區塊鏈。 在一次演講後，我與 @cattybk（來自 @thirdweb）交流，他告訴我他們單獨就與 2000 多條 EVM 鏈合作過。因此，我查閱了 @coingecko

    Continue Reading新用戶去哪了？「沒人玩」比熊市更可怕，加密專案下一步怎麼走？

    16 Mar, 2025
    牛市結束了？10x Research：比特幣恐再盤整8個月，市場缺抄底買盤
    news

    比特幣近期持續在 8 萬美元上方震盪，10x Research 首席加密貨幣研究員 Markus Thielen 表示，他不排除比特幣會重演 2024 年的走勢，也就是在創下歷史新高後，連續 8 個月都處於盤整階段。 （前情提要：比特幣兌黃金比率跌破12年支撐線，恐回測6.5萬美元…本輪牛市告終？） （背景補充：比特幣漲破8.5萬》美國政府避免關門危機，川普喊俄烏戰爭「很大機會結束」）   比特幣在 11 日跌破 7.7 萬美元後反彈，近幾日持續在 8 萬美元上方震盪，儘管在 14 日最高衝破 85,000 美元，今日又略微下跌，一度跌破 8.4 萬美元，至截稿前，報 84138 美元，近 24 小時跌幅 0.76%。 比特幣恐盤整 8 個月 10x Research 首席加密貨幣研究員 Markus

    Continue Reading牛市結束了？10x Research：比特幣恐再盤整8個月，市場缺抄底買盤

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